Arapahoe Basin
Boost online retail sales
Located in the heart of the Colorado Rockies, Arapahoe Basin is a favorite destination for many skiers and snowboarders. They offer spectacular views and boast the longest winter season (October – June)! Their resort is also host to many summer guests who take advantage of the resort’s ample mountain biking and hiking terrain. Because so many visitors have exceptional experiences at Arapahoe Basin, they long to take a little piece of the mountain home. Enter online retail sales.
The Challenge
As online retail sales increased, Arapahoe Basin needed a streamlined retail sales process with an attractive and easy-to-navigate online store that also offered efficient inventory management that seamlessly integrates with the point-of-sale system. From t-shirts to hats to stickers and even branded tumblers, there is a souvenir for everyone who visits.
Arapahoe Basin also needed seamless integration with their point-of-sale system, enabling the update of retail inventory quantities, the creation of unique codes for each size/color combination, and ability to customize tax or include shipping fees as needed.
The Solution
Arapahoe Basin implemented Aspenware's retail module which offers the ability to quickly categorize and load merchandise and organizes the options in an easy-to-navigate menu at the top of the store. Each product card offers the opportunity to showcase product images, offer product descriptions, and display the range of size and color choices. This makes it easy for online guests to make their souvenir selections. And with Aspenware's deep integration with their point-of-sale system, the update of inventory quantities and product fulfillment is smooth and accurate.
“We chose Aspenware Commerce’s Retail Module because it has the best integration with RTP and enabled us to manage inventory in the most efficient manner possible. The online store is easy to set up and maintain and gives us the flexibility to change our retail item offerings regularly. The result has been very positive for our online retail sales.”
Katherine Fuller Communications Director, Arapahoe Basin Ski Area
Aspenware's retail module makes it easy for resorts to offer guests a beautiful, robust, online retail shopping experience. Arapahoe Basin easily organized a large variety of retail products with various size/color combinations into an attractive online shop. Product fulfullment and inventory management are a breeze.
To learn more about Aspenware's unique retail module and how it might boost your online sales, contact us for a demo.