Thank You, 2025. What a Year.
As 2025 comes to a close, we want to say thank you to our customers, partners, and team.
This year was about real progress. We launched features that made booking easier, partnered with new resorts, and made practical improvements to how guests plan and manage their time on the mountain.
Whether you joined us this year or have been with us for a while, we’re proud to be building technology that helps resorts drive revenue, streamline operations, and deliver better guest experiences.
Here’s a look at what we worked on together.
Smarter Booking for Resort Guests
Throughout the year, we rolled out updates focused on reducing friction and improving the booking flow:
- New Identity Platform with Social and Biometric Login
Guests can now sign in using Apple or Google, as well as Face ID and fingerprint authentication. These changes helped increase successful sign-ins by 83%. - Digital Wallet Integration
We added Apple Pay, Google Pay, and PayPal at checkout, helping resorts reduce checkout time by 57% and make it easier for guests to complete their purchase. - Cloud UI Rollout
Our redesigned interface was built with mobile users in mind, making it easier for guests to browse and book on the go.
A Better Pre-Arrival Experience
With the launch of My Trips, guests can see everything they’ve booked in one place. For resorts, this means fewer pre-arrival questions and a clearer more confident guest between purchase and arrival.
Smarter Add-Ons, Stronger Revenue
We improved how resorts sell and manage add-ons like rentals, lessons, and activities. Dynamic pricing, inventory-aware logic, and flexible configuration tools give resorts more control while driving stronger upsell performance.
Quiet Improvements That Matter
Alongside major releases, we continued to invest in the foundation of the platform, including:
- Upgraded analytics and reporting
- Improved email consent and marketing tools
- Ongoing security and performance improvements
- A more efficient and flexible deployment pipeline
These updates help ensure the platform stays reliable, secure, and ready to grow alongside our resort partners.
Welcoming New Resort Partners
In 2025, we were excited to welcome Bridger Bowl, Bogus Basin, and Wolf Creek to the Aspenware platform.
We’re excited to be collaborating with teams that bring clear vision and fresh ideas to the table.
Thank You
To our customers, partners, and team, thanks for being part of a big year.
What we built in 2025 was shaped by your ideas, feedback, and collaboration. We’re excited for what’s ahead in 2026.