Sun Valley and Snowbasin Resorts Go Live with Aspenware Commerce
Mar 29th, 2022

We are pleased to announce that Sun Valley and Snowbasin resorts have gone live with Aspenware Commerce. Sun Valley, located in Sun Valley, ID, has been named “Best Ski Resort” by Ski Magazine for the past 2 years in a row. Snowbasin, in Huntsville, UT, is one of the oldest continually operating ski resorts in North America and was home to the 2022 Salt Lake Winter Games.

Both resorts are co-owned by Grand America Hotels & Resorts which specializes in bringing luxury to formally untamed frontiers.

Grand America was looking to elevate the two resort brands with a 21st century ecommerce platform while offering their guests an exceptional online experience that is easy to use and gets them on the mountain quickly. Aspenware Commerce provided the solution to fit these needs while also seamlessly integrating with their point-of-sale system.

“Sun Valley and Snowbasin Resorts are thrilled to introduce a new Aspenware online storefront, signaling a focused emphasis on guest experience,” said Marc Glauser, Senior Director of Marketing, Grand America Hotels & Resorts. “The Aspenware team has been incredibly supportive through the process, and our view is that the new storefront will be a benefit for guests and employees alike. It also shows a progressive movement to ecommerce integration by both resort brands.”

This new Aspenware ecommerce platform will support current and 22-23 season pass sales at both Sun Valley and Snowbasin ski resorts. Sun Valley will also use Aspenware Commerce to provide their golf passes. The resorts also plan to implement Aspenware Payment Plans, Aspenware Arrival with Pass Checker, Vouchers, and Resort Charge soon. More capabilities will be rolled out as the 22-23 season approaches.

“We are excited to add these Grand America resorts to our growing list of resort customers that are upping the ante for exceptional ecommerce guest experiences,” said Rob Clark, CEO of Aspenware. “Sun Valley and Snowbasin Resorts represent best-in-class mountain experiences, and we are looking forward to being part of that continued tradition.”
About Aspenware
Aspenware is the leading e-commerce and guest-experience technology provider purpose-built for ski areas and mountain destinations. With a focus on the guest experience, Aspenware technology enhances every step of the customer journey, from first click to last chair. Aspenware’s solutions serve over 7 million users and process over 2 million transactions annually. In the Winter 2020-21, Aspenware customers saw an average 55% increase in online revenue and a 20% increase in conversion rates. Aspenware customers include Boyne Resorts, Powdr Corporation, Alterra Mountain Company, Aspen Skiing Company, and Jackson Hole Mountain Resort. Based in Denver, Colorado, Aspenware stands apart as an innovator who understands the value that software and technology brings to a mountain resort to create the most efficient, seamless, and memorable guest experiences possible.
Follow Aspenware on social media: LinkedIn | Instagram | Facebook | Twitter.
About Snowbasin Resort
Snowbasin Resort, located in Utah, is one of the most accessible ski resorts in North America, 45 minutes from the Salt Lake International Airport and one hour from Park City. It was the host venue for the 2002 Salt Lake Winter Olympic alpine events, including downhill, combined (downhill and slalom) and super-G with men’s and women’s downhill courses that are still in place for guests to experience. Snowbasin is regularly top-rated by Ski Magazine in the categories of Accessibility, Service, On-Mountain Food, Lifts and Grooming. It offers families and outdoor enthusiasts a variety of activities and features championship-level skiing and riding, with 3,000 skiable acres, an average snowfall of over 300 inches, and 3,000 vertical feet. Consistently recognized as one of the best family resorts in North America, Snowbasin Resort is one of the oldest continuously operating ski resorts in the nation. Snowbasin Resort is a member of the Grand America Hotels and Resorts family. | 888-437-5488 | @snowbasin | #snowbasin
About Sun Valley Resort
Sun Valley Resort was founded in 1936 as America’s first destination ski resort. Located in the Idaho mountains, it is truly a four-season resort with a wide array of activities. Outdoor adventure enthusiasts enjoy world-class skiing, snowboarding, skating, hiking, biking, golfing, fishing, shooting, concerts, shopping, restaurants, and conferences, and special event space. Sun Valley is a member of The Grand America Hotels and Resorts family. Sister properties include Snowbasin Ski Resort, The Grand America Hotel, Little America Hotel (all Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo.
Sun Valley is served by Hailey’s Friedman Memorial Airport (SUN). The airport is located 14 miles from the resort and is easily accessed from six major cities: San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), Salt Lake City (SLC), Denver (DEN), and Chicago (ORD). All Sun Valley Resort guests receive complimentary roundtrip airport transportation. | 800.786.8259 | @sunvalley | #sunvalley

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