Last season was a tough one for many resorts. Low snowfall, challenging conditions, and resort teams that had to work twice as hard to deliver the experience guests expect. For much of the industry, the forecast set the tone early and it didn't let up.

But here's what our data showed: even with fewer visitors, guests that visited Aspenware-powered resort ecommerce sites spent more and had a more efficient purchase experience.

Guests that came to Aspenware-powered online stores spent more.

• Average Order Value rose 3.4%
• Revenue per User increased 11.2%

Features like Supercharged Add-Ons with dynamic pricing played a big part in that. When a guest is already committed enough to show up in a low-snow year, the right offer at the right moment in the booking flow matters. Being able to surface dynamically priced lessons, rentals and extras, and make them easy to add in a few clicks, meant resorts could grow revenue per transaction even when overall traffic was softer.

Guests also moved through the purchase funnel more efficiently.

• Users began checkout 9.8% more often
• Checkout completion rose 1.2%
• Overall purchase rates improved 10%

Mobile purchase rates were up 12.7%, a reminder that guests are making those decisions on their phones, often before they even hit the mountain.