Boost Your Resort's Success with Aspenware's Redesigned Product Detail Page
Through extensive usability and A/B testing, we’ve crafted a seamless booking experience that’s already proving to increase conversion rates by up to 6.15%. Here’s a closer look at what makes our new PDP a game-changer for resorts.
At Aspenware, we’re dedicated to enhancing the guest experience and driving revenue for mountain resorts. Our latest update, the redesigned Product Detail Page (PDP), is a testament to this commitment. Through extensive usability and A/B testing, we’ve crafted a seamless booking experience that’s already proving to increase conversion rates by up to 6.15%. Here’s a closer look at what makes our new PDP a game-changer for resorts.
Proven Impact on Conversion Rates
Our redesigned PDP isn’t just a visual overhaul; it’s a strategic enhancement designed to optimize every aspect of the booking process. After testing with over 100,000 users and conducting more than 15 A/B and usability experiments, we’re proud to report a significant increase in conversion rates. This means more guests completing their bookings and more revenue for your resort.
100+ Refreshed UI Elements
We’ve updated many UI elements to create a more modern and intuitive interface. These changes are designed to reduce friction and make the booking process as smooth as possible.
Optimized Control Types
The control types have been optimized for better usability, ensuring that guests can navigate through the booking process seamlessly.
Simplified Button Groups
We’ve introduced brand new button groups designed to enable quicker decision-making and selection to minimize decision fatigue, making it easier for guests to evaluate their options and proceed with their bookings. This includes both horizontal and stacked button groups, optimized for various device types.
Improved Calendar
Our enhanced calendar feature simplifies date selection, helping guests find available dates quickly and easily, which is crucial for planning trips.
Enhanced Savings Display
We’ve made it easier for guests to see their savings, highlighting discounts across more product configurations. This visibility helps drive purchase decisions.
Effortless Purchase Journey
From start to finish, the purchase journey is now more intuitive and less cumbersome, leading to higher satisfaction and fewer abandoned carts.
Revitalized Cart Notice
The shopping cart notification screen has been revamped to better inform guests and encourage them to discover more products with enhanced cross-sell options.
Intuitive Quantity Selector
The new quantity selector is designed for ease of use, especially on mobile devices, making it simple for guests to adjust their selections.
Simpler Voucher Redemption
Redeeming vouchers is now easier than ever, encouraging guests to take advantage of promotional offers and discounts.
Why It Matters
In today’s competitive market, providing a frictionless and enjoyable booking experience is essential for attracting and retaining guests. Our redesigned PDP not only enhances the user experience but also directly contributes to your resort’s bottom line by increasing conversion rates.
Ready to Implement?
Aspenware’s commitment to innovation and exceptional service ensures that we’re always ahead of the curve, providing you with the tools you need to create unforgettable guest experiences. Let’s move mountains together.