To make signing in easier, faster, and more reliable, Aspenware has introduced Social Login.  

With Social Login, guests can access their accounts using their existing Apple or Google credentials. There’s no need to remember a separate password, and if they’re already signed into their browser, login takes just one click. 

Behind the scenes, Aspenware securely matches the guest’s social account to their existing profile, so history is preserved, family relationships stay intact, and duplicate accounts are avoided. If no match exists, a new account is created cleanly using verified data from their social profile. 

This isn’t a new concept in tech, but in the ski industry, it’s a game-changer for reducing friction and improving outcomes, for both guests and resort teams.