Crystal Mountain Goes Live with Aspenware Commerce
Sep 27th, 2022
We’re pleased to announce that Crystal Mountain went live with their new Aspenware Commerce online store! Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City, Michigan, and a short drive from Sleeping Bear Dunes National Lakeshore. The 1,500-acre resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, fitness center, recreational activities, Michigan Legacy Art Park, weddings, a conference center, and real estate options.
In recent years, Crystal Mountain has focused on improving the guest experience in resorts with its RFID implementation. This year, Crystal Mountain embarked on a plan to modernize its ecommerce platform with the goal of providing guests with an exceptional online purchasing experience. They partnered with Aspenware to that end, integrating their existing point-of-sale system with Aspenware’s ecommerce store.
Now, with the addition of Aspenware Commerce, Crystal Mountain guests enjoy a seamless online booking experience to purchase their lift tickets, rental equipment, and lessons and are able to either reload their existing Crystal Card online or collect a new Crystal Card from an on-site pick-up box. Guests will no longer need to visit a ticket window to collect or purchase a lift ticket.
In this new ecommerce experience, Crystal Mountain is offering both downhill and cross-country season passes for sale through the new Aspenware platform. Soon, they will be selling lift tickets, ski lessons, rental equipment, and much more!
Crystal Mountain will also take advantage of Aspenware’s Dynamic Pricing to offer guests the best value and provide skiers and riders with the best on-mountain experience possible.
The team at Crystal Mountain is a joy to work with and we at Aspenware are inspired by their desire and determination to continually improve the experience of their guests and staff.
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