WILL TREVES NAMED CEO OF ASPENWARE
Seasoned Executive Brings a Wealth of Technology Experience to the Ski Industry’s Leading Ecommerce and Technology Provider
Denver, CO, July 29, 2024 – Today, Aspenware announced that Will Treves has been appointed as its new Chief Executive Officer, effective July 29, 2024. Co-owned by Alterra Mountain Company and Aspen Skiing Company since 2022, Aspenware has spent over two decades providing innovative technology solutions to the ski industry. Today, the company powers ecommerce and digital guest-experience solutions for over 50 ski resorts in multiple countries.
Treves’ 20-year career spans consumer-facing technology businesses, including a decade-long stint at IAC, where he was CEO of Ask Applications, one of the world's largest publishers of downloadable software and desktop applications. In addition, he held strategic roles in the video game industry with PlayStation and Atari. Most recently, he spent three years as the Chief Operating Officer of Rodo, an online car-buying marketplace that allowed customers to lease or finance a new vehicle in minutes through an end-to-end ecommerce transaction.
“We are delighted to welcome Will as the new CEO of Aspenware,” said Jared Smith, CEO of Alterra Mountain Company. “Adding such an experienced technology professional to the company’s deeply talented team will enable it to continue to innovate and grow for years to come.”
Originally from London, Will began skiing in the Swiss, French, and Austrian Alps at the age of five. He has lived in the United States for many years and now resides just outside New York City. Still an avid skier, Will enjoys hitting the slopes with his wife and three children.
“I am excited to join Aspenware and lead this talented team,” said Will Treves, CEO of Aspenware. “Together, we will build on the strong foundation and drive the next phase of growth and innovation for our loyal ski and snowboard customers around the world.”
Rob Clark, who served as Aspenware CEO from 2020 to 2023, will remain as Aspenware’s Chief Revenue Officer.
About Aspenware
Aspenware creates modern software solutions that drive online sales and revenue through
exceptional digital guest experiences in the ski industry. As the leading ecommerce and technology provider purpose-built for mountain destinations, we focus on enhancing every step of the customer’s booking and arrival journey. Based in Denver, Colorado, and owned by Alterra Mountain Company and Aspen Skiing Company, Aspenware stands apart as an innovator leveraging the power of technology to ease and enhance the guest experience. Aspenware is the chosen provider of the industry’s leading operators, including Boyne Resorts, Powdr Corporation, Alterra Mountain Company, Aspen Skiing Company, Jackson Hole Mountain Resort, and many others. For more information, please visit www.aspenware.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado, and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and ecommerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.
About Aspen Skiing Company
With roots dating back to 1946 and a division of Aspen One, Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, the company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts and more than 410 trails. Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and ASPENX and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspensnowmass.com or follow @aspensnowmass on Twitter, Instagram or Facebook.