From Cart to Chairlift in Fewer Clicks
The best resort visits don’t start at the base. They begin online.
The best resort visits don’t start at the base. They begin online.
Before guests ever grab their gear or load onto a lift, their experience begins with a decision: what to book, how to book, and whether it feels effortless. In 2025, effort is a dealbreaker. Today’s travelers expect planning a day on the mountain to feel as easy as ordering a coffee. They want intuitive flows, fast checkouts, and the ability to build their ideal day without bouncing between tabs or logging in multiple times.
Aspenware is helping resorts meet that expectation and raise the bar even higher.
We’re excited to roll out a suite of ecommerce upgrades designed to remove friction from the booking journey and increase conversions right from the first click. Here’s what’s new, and what’s coming soon:
1. Faster booking with a fresh, modern look
Speed matters. Our newly enhanced user interface delivers a faster, more intuitive booking flow that’s already boosting conversion rates across partner resorts. It’s sleek, responsive, and designed with mobile-first guests in mind.
2. More ways to pay, fewer carts abandoned
Guests can now check out using Apple Pay, Google Pay, or PayPal - trusted, familiar methods that help reduce cart abandonment and improve the checkout experience. These options are currently available with select payment gateways.
3. Effortless access with smarter sign-in options
Password fatigue is real. Our updated sign-in options include biometric login, so returning guests can pick up right where they left off with minimal effort.
Coming before winter, we’re also adding support for Google and Apple social login. This will let guests sign in with the credentials they already use every day, helping them access their accounts quickly and securely without the hassle of forgotten passwords.
4. Customize every trip with flexible booking bundles.
Lift tickets, rentals, and lessons have always been bookable in a single transaction, but we’ve taken that capability to the next level. With enhanced functionality, guests can now create dynamic bundles that go beyond the standard lift, lesson, and rental package. This makes it easier to tailor trips to individual needs, boosting guest satisfaction and increasing revenue opportunities for resorts.
Let’s turn more lookers into bookers.
Let’s get them from cart to chairlift, faster.
These enhancements reflect Aspenware’s ongoing focus on turning complexity into simplicity and making ecommerce feel effortless for both guests and resort teams.
A better booking experience doesn’t just make things easier, it drives real results. Guests who enjoy a smooth and personalized journey are more likely to complete their bookings and return for future visits.