Aspen Snowmass Chooses Aspenware Commerce
Nov 5th, 2020

Aspenware is thrilled to welcome Aspen Snowmass as an Aspenware Commerce customer.

Aspen Snowmass is now selling direct-to-consumer season passes, lift tickets, group & private lessons, rentals, and more on Aspenware Commerce. Aspenware Commerce will play a pivotal role in Aspen Snowmass’s online sales strategies in the COVID era and beyond. Aspenware’s unique and industry-leading RFID Reload and integrations with the Axess Pickup Box (for contactless pickup of pass and ticket media) will help guests self-serve in an efficient and safe manner. Additionally, Aspen Snowmass will utilize other capabilities such as online voucher redemption and more to allow guests to better prepare for their ski days in advance.

Aspen Snowmass creates premium, sustainable and transformative experiences in recreation, culture and nature. Located in Pitkin County, Colo. at the foot of the Elk Mountain Range, Aspen Snowmass spans across four ski mountains—Aspen Mountain, Aspen Highlands, Snowmass and Buttermilk that each offer their own distinctive charm and character. Beyond winter and summer recreation, Aspen Snowmass seeks to foster inspiration, with programs like commissioned lift ticket artwork, and drive positive social change through climate, community and minority group advocacy.

“We are thrilled to welcome Aspen Snowmass to our family of nearly 40 resorts now live on Aspenware Commerce,” says Aspenware CEO Rob Clark. “Aspen is known for their incredible mountains and their superior guest experience. At Aspenware, everything we do is aligned with ensuring that our resort partners can provide the best possible experience for guests both online and when they arrive in the resort. The partnership between Aspenware and Aspen Snowmass, two leaders in this area, will result in the continued innovation of this experience for years to come.”


“Purpose built software for the ski industry is hard to find, and Aspenware’s Commerce product is perfect for our needs,” says Aspen Snowmass CIO John Lilley. “The user interface integrates with our backend technology so our guests enjoy a seamless experience across ecommerce, call center, and the ticket office. Aspenware’s team is conscientious, dedicated to our success, and fun to work with. Most importantly, our partnership with Aspenware allows us to deliver digital solutions to market quickly with high quality so our guests enjoy a frictionless experience.


To learn more about Aspenware and our products, email us at


About Aspen Snowmass
Established in 1946, Aspen Snowmass owns and operates four mountains – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – creating premium, sustainable and transformative experiences in recreation, culture and nature. In addition, the company runs the award-winning Ski & Snowboard Schools of Aspen Snowmass, Four Mountain Sports rental and retail shops, and a collection of sustainably-sourced on-mountain food & beverage outlets. Aspen Snowmass works to drive positive social change through climate, community, and minority group advocacy and investment. For more information about Aspen Snowmass, visit Follow @aspensnowmass on Twitter, Instagram or Facebook.

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