A New Era of Guest Experience: Aspenware’s Cloud UI + Identity V3
We're committed to building the most seamless and innovative digital experiences in the ski industry.
At Aspenware, we're committed to building the most seamless and innovative digital experiences in the ski industry. Today, we're proud to spotlight two of our most impactful advancements: the newly redesigned Cloud UI and our powerful new authentication platform, Identity V3.
These are more than product enhancements, they’re part of a broader investment in the future of guest commerce and resort operations.
A Modern, Frictionless Booking Experience
Recently, we launched redesigned product detail pages (PDPs) as part of the Cloud UI initiative. This update delivers a cleaner, faster, and more intuitive booking experience across all devices.
Key Benefits of Cloud UI:
- Guest-First Design: Sleek layouts and simplified content help guests book quickly and confidently.
- Improved Performance: Faster load times and smoother transitions reduce friction and increase conversions.
- Mobile Optimization: Built with mobile-first principles to support the majority of users booking from phones.
- Brand Customization: Resorts can now maintain a strong, consistent brand presence with flexible theming.
Early A/B testing has shown a 6% increase in conversion rates with Cloud UI, proof that guest-first design delivers results.
Identity V3: A Smarter Way to Sign In
Alongside Cloud UI, we’ve launched Identity V3, Aspenware’s next-generation authentication platform. With a modern interface and powerful infrastructure, Identity V3 is helping resorts drive more sign-ups, smoother logins, and fewer support issues.
What’s New in Identity V3:
- Modern UX: A clean, intuitive interface that reduces barriers to entry.
- Streamlined Account Creation: Fewer steps, clearer messaging, and better handling of known/resolved accounts.
- Unified Platform: One login experience across Aspenware’s suite of tools, reducing confusion for guests.
- Biometric Login: Authentication options like Face ID and fingerprint for even faster, more secure access.
Since launching Identity V3, resorts have seen a 22% increase in successful sign-ins and sign-ups.
Designed for Resorts. Built for Guests.
These updates are part of our ongoing investment in creating a guest experience that mirrors the best in ecommerce, while still accommodating the unique complexity of ski resort operations.
We’re proud to partner with innovative resorts who are already seeing the impact, from higher conversion rates to better operational efficiency.
What’s Next
The launch of Cloud UI and Identity V3 is just the beginning. We’re building on this foundation with enhancements to checkout, order management, product bundles, pass management, and more.
Want to see what’s possible with Aspenware? Get in touch or follow us for the latest updates.