Aspenware Partners with Four New Boyne Resorts Mountains
Dec 20th, 2022
Aspenware has been honored to enjoy a longstanding relationship with Boyne Resorts, a mountain resort industry leader that owns and operates a collection of mountain and lakeside resorts, ski areas, and attractions spanning from British Columbia to Maine. Boyne Resorts has invested heavily in state-of-the-art ecommerce solutions for their eleven properties, leveraging their Aspenware platform in exciting ways to offer their guests incredible on-mountain and online experiences.
This fall, four new Boyne Resorts properties joined the Aspenware family.
Pleasant Mountain, formerly Shawnee Peak, is a newcomer to Aspenware. They are located in southern Maine, and are known having the most night skiing in New England. Boyne Resorts purchased the resort in October 2021 and has been investing heavily in modernizing the mountain. Part of this investment included migration to RTP|One and the launch of their Aspenware Commerce store.
Brighton is Utah’s only resort that can boast that 100% of its terrain is accessible by high-speed quads. They offer five quads, one triple, and magic carpet service on 1,050 acres and 1,875 vertical feet at one of Utah’s favorite resorts. Brighton, too, migrated to RTP|One and launched a new and improved Aspenware ecommerce store. Look for their season passes and multi-week programs
The next launch was The Summit at Snoqualmie.
Located less than 50 miles from downtown Seattle, The Summit at Snoqualmie offers highly diverse experiences including popular beginner and intermediate terrain, famous steeps, terrain parks, a Nordic center, and a tubing park. They enjoyed a very successful season pass launch on their new Aspenware Commerce store and are looking forward to a fantastic 2022/23 season.
Their innovative Wednesday Night Gatherings product is a complex product with many attributes including age, skill, discipline, day of the week and start time. It’s a great way to leverage Aspenware’s sophisticated attribution feature to enable guests to easily purchase just the right ticket.
The final resort to join the Aspenware family this fall was Cypress Mountain, the only Canadian resort in these fall Boyne implementations.
Cypress Mountain is located in Vancouver, British Columbia, and hosted freestyle ski events during the 2010 Winter Olympics as well as other World Cup Events. This season, Cypress Mountain is offering season passes (including snowshoe and night ride passes) and downhill lessons on their new Aspenware Commerce shop.
Cypress Mountain took advantage of Aspenware’s Cross Sell feature in conjunction with their season passes. The Cross Sell feature enables resorts to implement strategies that increase average order value and drive incremental revenue. The feature makes items like rentals, helmets, and goggles easily available for guests to add to their cart, minimizing friction in the online buying experience
We are excited to welcome these four new resorts to the Aspenware family and always welcome the opportunity to work with the talented and innovative Boyne Resorts team. We can’t wait to see them further enhance the guest experience with their Aspenware Commerce platform.
If you’d like to see how Aspenware can enhance your on-mountain and online guest experience, contact us today for a demo (email@example.com).
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