May 12th, 2022

 DENVER, CO, May 12, 2022 – Today Aspenware announced it has been acquired by a Joint Venture formed between Alterra Mountain Company and Aspen Skiing Company. Aspenware will remain a standalone business with ongoing operations to serve its clients and the industry, while maintaining its current staff and leadership. The acquisition will provide enhanced access to capital investment and allow Aspenware to further accelerate its roadmap to enhance the guest experience at mountain resorts across the globe.


Led by CEO Rob Clark, the team at Aspenware has spent over two decades providing innovative technology solutions to the ski industry.  Today, Aspenware is the go-to resource for over 50 ski resorts, providing a range of products and services that help its clients streamline back-office systems and provide guests with leading e-commerce and on-mountain digital experiences. 


“Alterra Mountain Company, Aspen Skiing Company, and Aspenware share a common vision for the role technology can play in making it easier for our guests to plan, book and manage their mountain experiences,” said Jared Smith, President, Alterra Mountain Company. “Together, we believe we can help the industry accelerate our ability to elevate the guest’s online journey, while reducing friction and maximizing their time on the hill – both for our destinations as well as Aspenware’s existing and future clients.” 

“Aspenware’s vision is to provide digital capabilities that enable mountain resorts to pursue the perfect guest experience. Both Alterra Mountain Company and Aspen Skiing Company seek to deliver the industry’s leading digital experience to their guests. This synergy is what created the conditions for this partnership and made it so natural and symbiotic,” said Rob Clark, CEO, Aspenware. “We are honored and excited to continue our journey, now backed by industry leaders Alterra Mountain Company and Aspen Skiing Company.”

“We believe that digital technologies can dramatically improve our guests’ planning and booking experiences,” said John Lilley, Chief Information Officer, Aspen Skiing Company. “Aspenware is a leader in providing customer-centric technologies to the travel industry. By ensuring strong capital support of Aspenware and collaboration with industry experts at Aspen Skiing Company and Alterra Mountain Company, we can more quickly implement solutions that positively impact our customers’ experience.”



About Aspenware

Aspenware is the leading e-commerce and guest-experience technology provider purpose-built for ski areas and mountain destinations. With a focus on the guest experience, Aspenware technology enhances every step of the customer journey, from first click to last chair. Aspenware’s solutions serve over 7 million users and process over 2 million transactions annually.  Aspenware customers include Boyne Resorts, Powdr Corporation, Alterra Mountain Company, Aspen Skiing Company, and Jackson Hole Mountain Resort. Based in Denver, Colorado, Aspenware stands apart as an innovator who understands the value that software and technology brings to a mountain resort to create the most efficient, seamless, and memorable guest experiences possible. For more information, please visit


About Aspen Skiing Company
Aspen Snowmass is a division of Aspen Skiing Company along with The Little Nell Hospitality Group and ASPENX. Established in 1946, Aspen Snowmass owns and operates four mountains – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – creating premium, sustainable and transformative experiences in recreation, culture and nature. In addition, the company runs the award-winning Ski & Snowboard Schools of Aspen Snowmass, Four Mountain Sports rental and retail shops, and a collection of sustainably-sourced on-mountain food & beverage outlets. Aspen Snowmass works to drive positive social change through climate, community, and minority group advocacy and investment. For more information about Aspen Snowmass, visit  Follow @aspensnowmass on Twitter, Instagram or Facebook.  


About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the premier season pass across the globe. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations located throughout North America, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit

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